“Content is King’ is the phrase everyone using digital marketing techniques is aware of. But what exactly does ‘quality’ entail here? For instance, the blogger’s version of quality content may be different from that of SEO techniques and from that of Google’s viewpoint. This is because quality is subjective, and every individual views it differently. So, while some may concur that publishing more copies may count as quality content, others may construe it as spamming as more content doesn’t necessarily mean quality content. On the other hand, publishing regular and relevant content may not also quality as quality content by some as even poorly written content can sometimes be considered as relevant.
The answer lies in Google’s Quality Guidelines itself. If you simply go through the basic guidelines and principles, you can have an idea on how to create your content.
Some of the points are listed as follows:
– Create content for users and not target it for search engines to find.
– Use facts and accurate information. Misleading information or half done research can only lower your content’s value.
– Keep your focus entirely on the end user and how your content can help them gain better information.
– The best point is how your content is unique and what makes it engaging. Repeating what other blogs are posting will only make your redundant.
– Ensure that you continuously update your content on the website and to remove or prevent user generated spamming.
Although keeping your content unique and informative does not necessarily qualify as quality content, but it definitely makes it come closer to being one.
Also, when everyone is trying to be their best, how can you make yourself unique and valuable? So, the key here is to produce content that is different from the rest, includes images, graphics, etc. to make it stand out.
Using these simple tricks can help your website stand out among the crowd and make your content a quality one.