India has become, without a doubt, one of the most technologically active countries in the world. This is evident in the fact that the country became the second largest of Internet users after the US in 2015, as per a report published by IMRB International.
Let’s take a look at some of the statistics:
Being a developing country, India has 317 million monthly active internet users. It is also expected that the same statistic will increase to 430 million by the end of 2016. For a digital marketer, this is a huge opportunity to explore within the Indian market. As such, the growing number of internet users in the country will also create new consumers for brands that are looking to get organic leads.
The increased internet use in the country is beneficial to digital marketers since marketing and advertising is not limited to television only now. The same is also reflected in the internet and mass media usage of Indian consumer as well. As per semrush.com, on an average, an Indian spends an hour and 56 minutes on TV and 5 hours using the internet, on a daily basis. Interestingly, on an average, an Indian consumer spends 3 hour and 25 minutes daily accessing the Internet using their smartphones. These statistics help digital marketers tremendously as they can know how best to target their respective audience – through mass media, social media or through mobile apps.
If we are talking about statistics, the numbers are also available for social media platforms used the most and least by Indian consumers.
The internet usage in India is still in its infancy stage which is far from saturation. This gives a huge opportunity for marketers and advertisers to tap into the technological advancement and target the youngest population in the world (India has the youngest population in the world).
Updated : Social Media Uses In 2018 India
Social Media Usage in India
In this fast growing Digital world, India’s internet users are also growing. A close to 450 million Internet users are online. India is emerging as the most influential internet users in the world. Social media is not only connecting people but it has proven to be the best platform where brands and consumers connect with each other. The most popular social media network in this niche are YouTube and Facebook followed by WhatsApp. The growth in Social Media usage is because of two major reasons. Firstly, the availability of Smartphones at affordable prices and most importantly because of cheap Data plans provided by the Mobile network companies.
Facebook holds the top position with 240 million users. Most of the users are connected to their phones. It has proven to be the best social media network for brands to engage with the interactive audience. Here, brands get to know about consumer psyche well and create promotions for them accordingly. With 225 million user YouTube is the second line connecting masses with it. People are getting attracted to YouTube ads in an effective manner. 50 million users on Instagram and 45 million users on LinkedIn. WhatsApp has become favorite text messaging service with 240 million users sending 50 billion texts daily.
The increased internet use in the country is beneficial to digital marketers since marketing and advertising is not limited to television only now. The same is also reflected in the internet and mass media usage of Indian consumer as well. Indians have crossed the computer stage and has directly jumped to the mobile stage because of that the promotions and campaigns content are strictly created for the mobiles.
Digital Marketing has given an opportunity to consumers to share their feedback with brands. The brand will not only reach to consumers but also listen to them in return. Here, brands can work on consumers’ complain, demands and suggestions. It is the best two-way communication to gain consumer engagement.
Social Media Usage in Tier 1 cities is in abundance but the regional language in Smartphones has led Tier 2 and Tier 3 along with villages use the internet at a breakneck pace. Google has estimated that 30% internet users are from rural areas. Tamil is the foremost regional language used with 42% of internet users whereas there are 39% of Hindi-speaking users.
In this digital emerging age, Facebook is still leading in Social Media platform. Instagram and Snapchat are also acquiring their space in the digital marketing world. The internet usage in India is still in its infancy stage which is far from saturation. This gives a huge opportunity for marketers and advertisers to tap into the technological advancement and target the youngest population in the world (India has the youngest population in the world).