Before jumping to conclusions, let’s know why Snapchat should be used as a marketing tool. Recent reports suggest that Snapchat has over 100 million users who take over 400 million snaps a day. It is also one of the fastest growing social networking channels. Within India, over 12 million people use the platform to engage with each other. While the world is still trying to figure out the platform, the youth have already figured it out. Thus, for marketers, it’s a steep rise in the number of users using Snapchat.
Savvy firms are beginning to warm up to the idea of using messaging apps for businesses and Snapchat is leaps and bounds ahead of the rest!
Snapchat is a photo sharing app and thus, marketers wonder how a 10 second photo and video sharing app can contribute to their business. For this, smart strategies can be used and these are:
1. Use Teasers: this is a great way of showing ‘behind the scenes’ action and brand content and marketers can use it to create sensation around their products and let customers see the ‘unseen’ content.
2. Discounts and Promotion: Email promotions are a passé; with Snapchat brand managers can send snaps of discount and offers and the target audience can screenshot the same and use them in any store or online. This is the best way of taking technology one step further.
3. Adapt temporary nature of Snapchat: you can use the 10 second photo and video option to create hype around a new launch or new promotion. The self disappearing content will allow users to be curious and view for as long as they can.
4. Storytelling: you can also use compilation of photos and videos and indulge in engaging storytelling. Snapchat stories can last for 24 hours and the best stories get shared by most, providing a good opportunity to marketers to get traction of the audience telling a compelling narrative.
So, this is the perfect time for you to strike the iron while it is still hot! Have more tips to share? Get in touch, then!