In today’s fast growing economy, digital presence is a critical requirement for any business. However, many businessmen think that they don’t need to know about Digital marketing and choose to ignore its existence as they feel their enterprise does not require a Digital platform. if your business belongs to Small and Medium Enterprises (SME’s), and if you wish to survive in this competitive world and you want people to know about your business, then Digital Marketing is the way to go.
You want people to know about your product and offerings and how they can benefit from it. So, if you follow the traditional marketing methods – newspapers, TV, all of which is still in the market today, but doesn’t have as much as an influence on people as digital marketing – which is also cheaper way of spreading your name in the world.
What is Digital Marketing?
Digital Marketing is promoting and showcasing your brand through a medium that requires the use of electronic gadgets – PCs, cell phones and other amusement consoles to connect via different platforms like google, AdWords and Facebook.
Digital Marketing is growing very fast, FICCI-KPMG’s Report on Media and entertainment 2017 has projected the growth of Digital Marketing over the conventional medium @ 31% CAGR for the next five years.
As per the last annual report of IAMAI and IMRB on the Digital Marketing Spent in India, the amount spent on Digital advertising was INR 70 billion.
Mobile Internet Users:
The report specifies that 276 million individuals in India, or 21% of the populace, got to the web on their telephones in any event once every month. Of this, urban India represents 197 million clients with the rest originating from country zones. In urban territories, 94% of web clients got on to it by means of a cell phone, 64% got to it from a portable workstation/desktop gadget while just 20% got to it through tablets. 69% of urban clients logged on the web once a day.
Source:- IAMAI-IMRB Report
Among the provincial web clients, 60% principally logged on to the web utilizing their cell phones, 23% through a gadget introduced in their home, while just 6% of the general population got to it through Community Service Centers (CSCs) encouraged by the legislature. Curiously, the utilization of the CSCs has fallen strongly from a year ago when it was the primary purpose of getting to web for 26% of rustic clients.
Source:- IAMAI-IMRB Report
Social Media in India:
For some internet users in India, access to the Internet is essentially to access web-based social networking systems. As per a report by the Internet and Mobile Association of India (IAMAI), 66% of the 180 million Internet clients in urban India routinely access web-based social networking platforms. The most common practice that internet users in India follow is to maintain a virtual profile of their own on various platforms like Facebook and Twitter, which they then use to post content, consume content posted by others and also react to it. While understudies (33%) frame the biggest statistic of dynamic web-based social networking site users in India, working ladies and non-working ladies comprise only 7% and 11% of the given data,respectively
What SME’s can do through Digital Marketing:
• They can increase Sales
• Increase Brand Awareness
• Reach new client fragments
• Drive client engagement
• Gain client experiences
• Cost reserve funds/Productivity Improvement
They can utilize different types of Digital Marketing Strategy tools, which will help them increase their presence in the digital world:
• Make your own website and Social Media Page
• Run Email Campaigns for Marketing/Promotions
• Search Engine Optimization (SEO)
• Share Videos and Photos of their product and services
• Search Engine Marketing – Paid flag Ads
• SMS or Messaging apparatuses like WhatsApp
Do you still think of SMEs can do without Digital Marketing?