It’s time to move beyond using industry jargons and consider the aspects of influencer marketing and we will explain why influencer marketing should be an important part of your overall branding strategy.
What is Influencer Marketing?
This is a kind of marketing that essentially uses industry leaders to drive home the message of marketing or brand’s message to the intended audience. In other words, instead of spending a large amount of sum to reach out to a large base of consumer, you hire or pay an influencer to spread the word for you. Subsequently, it can be stated that influencer marketing is hands in glove with content marketing and social media marketing. As such, most of the influencers are visible on some component of social media and they are expected to use their social media presence to spread the world to their followers. Influencer marketing also consists of content campaigns wherein the brands can create content for the influencers.
Difference between Influencer Marketing and Word of Mouth Marketing
Both the terms cannot be used interchangeably On one hand, influencer marketing consists of influencing and engaging key individuals to leverage their visibility, presence and popularity and word of mouth consists of being the avenue through which communication takes place. Thus, in other words, influencer marketing includes all of word of mouth activities.
By providing a voice of authority, influencer marketing helps shift a consumer’s focus as well as decision in the favour of a particular brand. So, it’s time to give it a try and revolutionize content marketing strategy.