Print media is usually expensive and is mostly not considered the best for small businesses. Hence, here are a few ways to get the best return on your advertising investment.
Invest in Google AdWords
Investing in Google AdWords, A very small daily budget is needed to be invested here to get a great return! Focused and Industry-related keywords specific to your industry amounts to highest possible click-through rates and in-turn conversions. As a beginner you should check out Google Adwords.
Facebook Ads are worth trying
These are highly successful as it gives you an option to target specific demographics and tap those customers directly which otherwise are hard to reach. Again, a very small amount of budget is required which can yield marvellous results. Facebook ads provide focused consumers. Even if people do not make purchases immediately, they end up liking your business and become a regular follower. Learn HOW TO RUN AN EFFECTIVE FACEBOOK CAMPAIGN
Using StumbleUpon Ads is another great way for advertising in low budget. Chris Wise quotes- “They cost as little as $0.05 a click, so for $5 you can get 100 unique visitors to your site. While the bounce rate is more often than not higher when using these ads, it’s a great way to advertise contests, giveaways and big promotions.”
An additional benefit from this is if your promoted content gets popular and receives a lot of “likes”, you will start receiving free traffic which continues even after you stop advertising.
Get Published Online
Experts consider submitting articles on topics your customers might be interested in reputed websites as a good practice. You can add a couple of backlinks to your website. This helps to receive the potential traffic leading to your business & also helps to establish yourself as an expert in your field. You can even ask from customers about their needs and accordingly write on it.
Claim Local Listings on Google Places, Yahoo Local and Bing Local
Mostly small business tend to forget to sign up for services like Google Places, Yahoo Local and Bing local in spite of them being free of cost. You should take advantage of people searching for business locally in your area.
All you need to do this is to identify influential bloggers in your industry & ask them to review your product or services either for some fee or in exchange for your free product!
Link Up with LinkedIn Ads
You can take the help of LinkedIn Ads blog in this context.
LinkedIn Ads are a great way to reach your target audience belonging to a specific geography, demographics job title or LinkedIn Group. This allows you to design tailor-made ad copies resulting in great conversion rates.
Flyers are a great way to advertise in case your business is in a small place. This involves minimal costs and produces good results. You can distribute these flyers in car parking, outside malls or the like places.
Advertising is very important but it is not necessary that you spend loads of amount on it. There are inexpensive yet powerful ways to meet your goals. So try them and see the change yourself! Or Just hire An Advertising Agency and save your lots of time.