If you are blogging, chances are you already know the importance of blogging in today’s business world. Nonetheless, whether you are a freelance blogger or work for a digital marketing firm, you need to learn to how to optimize your blog posts in order to make them search friendly – which is the ultimate purpose of blogging. That is, you need to ensure that you take advantage of the huge marketing potential blogging offers if they are SEO optimized.
Let’s see how you can do that:
For page optimization, ensure that you have spent enough time on keyword research. Chances are that you are randomly or after research, providing keywords, but the same is not aligned properly with the content you have written. For assistance, you can use Google Adwords Keyword Planner Tool to find relevant keywords. Furthermore, you also need to make sure that you are placing the right keywords for your content. This will enable search engines to better index your content. Your keywords should be places in the following: Title, sub headings, introduction and concluding sentence; and finally, meta description and meta tags.
If you are including images with your blog, you need to make sure that you include relevant keywords in the file name and also do a keyword rich description of the image.
SEO friendly links:
Search engine crawlers don’t necessarily read the entire blog post. They only look for certain parts of the post such as anchor text, sub headers, heading, text of images, etc. Also, mention other links in your blog with the information you are referencing to. If you are lucky, you may also get a link back.
You need to enable feed subscription buttons so that the readers can subscribe easily to your blog for regular updates of posts.
These are but a few of the SEO friendly tips you can use to make your blog SEO optimized. Using these, you can also encourage better rankings in SERPs, improved customer conversion rates and better web traffic.