WhatsApp is the most prominently used messaging app for exchanging messages, videos, documents, photos, and much more. The use of this application is increasing day by day among users. In a recent move, WhatsApp has rolled out business accounts wherein business owners can use the platform for commercial purposes and here’s how you can use it for your brand’s benefit:
Using WhatsApp for internal team communication:
As we all know WhatsApp is a social media messaging platform and presents a modern day alternative for old school communication. It is user-friendly and compatible on all devices. These attributes make it very useful for internal communication at office.
Example: Vowels, digital marketing and advertising agency has an official group inclusive of all team members on WhatsApp where all communication takes place thereby streamlining processes.
Using WhatsApp for customer communication:
Try following up on customers via messages instead of phone calls and they will respond more quickly and promptly. Apart from getting quick feedback, the platform can also be utilised to promote upcoming offers and for new product launches.
Demo your product:
WhatsApp, just like its contemporaries has introduced the concept of stories or statuses where product demo and services can be published so they are easily visible to existing customers as well as prospective ones. It will help the customers access product information easily and will also enhance product sales.
Creative usage of WhatsApp:
There is now enough scope for WhatsApp to be used as a creative platform to promote one’s business, which works best for homemakers running a small business. Be it fashion designing, accessory designing, cooking or baking, WhatsApp now allows you to take orders via direct messaging from consumers and makes your business accessible to customers.
For marketing and promotion:
WhatsApp is the best messaging app to reach loyal, engaged and target customers. It is a medium through which you can send messages, videos, small videos, photos, voice notes, and much more in order to market your product. Colgate is one brand which used WhatsApp for marketing, with their selfie campaign and it worked wonders for the brand. Companies have now started taking inspiration from more such successful campaigns in order to market certain products and reach more audiences with their campaigns which require participation through direct messaging.