Social Media is constantly growing and continues to exceed expectations of its users. It has resulted in great opportunities for brands to showcase their products and services to their respective consumers.
Take a look at some of the most popular social media trends of 2017 that are expected to grow in the coming years:
Social Messaging Apps:
Social Messaging Apps like Facebook Messenger, Whatsapp, WeChat etc are used by 4 million users worldwide thereby providing amazing opportunities for brands to expand their sales. Many brands are utilizing messaging apps to communicate one-on-one with their respective customers, which is changing the brand-customer relationship. These applications give a quicker and less demanding route for customers to get the help they require, as opposed to being set on hold or sitting tight for an email revert.
It is not at all surprising that live videos continue to dominate the social media platform. Marketers are using live videos for promoting their products and services and this approach keeps the followers engaged with your brand. There are many things can be done through live video like interviews, Q&A sessions, tutorials, interactive sessions and much more.
Social media e-commerce, a powerful platform for sale:
Facebook, Instagram, Twitter and Pinterest cater to purchasing needs of users directly from their apps. According to the survey of Aimia, 56% of users are following brands online to follow their sales and 31% for new product launches of their favourite brands. This trend is spreading amongst popular applications and is being used by brands to market and sell products also making the entire purchasing process easier for the consumers.
Ephemeral Content means to the kind of content that stays alive for a brief time frame, more often than not for a couple of minutes or up to 24 hours. Snapchat is the best platform for it. Following suit was Instagram introducing disappearing videos and photos in the Instagram story format. This type of content again allows live streaming and the brief duration ensures that it attracts more and more customers seeking information about the brand to view the content as it will be unavailable later. Ephemeral content syndrome has already affected the most popular platforms including Snapchat, Instagram, Facebook and Whatsapp and is only expected to grow in the future.