Websites are the digital platform for all businesses and surprisingly, many small businesses don’t have any website. Still, with so many website layouts and designs available, it is difficult to choose and know how you can stand out from the crowd.
Apart from theme, layout and design, there are certain features that are important to the success of a small business. Some of the features are easy to remember and are obvious – logo, domain name, online chat button, etc. Apart from these, what more should you keep in mind to have the perfect website for your business? Let’s find out more:
Tagline: Make sure your website has a tagline beneath the logo as it represents what your business is about in a nutshell.
Top Navigation: Have a clear, easy to navigate and use, top navigation option which should include home page, about us, contact us, testimonials and services.
Slider Image: This section on the home page differentiates your business from the rest and could even consist of your main headline.
Location: Google maps and locator are convenient way for people to locate places. Use them on your website so that potential customers and clients can find you easily.
Reviews and Testimonials: Customers and potential leads love reading about feedback and reviews on your product and services. Having them write testimonials and including them on the website, and even a video is a good idea to get differentiated.
Inner Links: Your home page should have the option of inner links leading to other landing pages for easy navigation for the user.
Content: Your website shouldn’t lack on quality content. Make sure it provides rich content, useful information – for the reader as well as for search engine rankings.
Footer Pages: Consumers love to know about your social media presence and how many followers you have. So including social media buttons is a must have. If you don’t have any social media presence, have one! Other than this, enable the online chat option so that customer and client can have a chat with you in real time.
Blog page: Blogging is a must have if you want to improve your search ranking as well as provide useful information to your readers. Make sure you don’t just talk about your product or service and also focus on related industry trends.
Mobile Responsive: More and more people use their mobile to access different websites. So when you prepare your website, make sure you also make a mobile version of the same.
These are simple and basic features that your website must have. For small businesses who are starting to roll out their services in the market should also take care of these points which will help them avoid common mistakes.