The virtual reality (VR) is not a fiction but reality since 2015 distribution of Google cardboards by google.Around 230 companies are continuously working on developments revolving around the VR concept and we can see its uses in education & training, military, healthcare and clinical therapies, etc. Do we think we should wait for total development of this technology?
Facebook has specifically employed around 400 employees for the focus on VR and many gadget firms are developing and bringing in new products and updated versions of their VR gadgets on a regular basis. YouTube and Facebook came up with 360° video buffering back in 2015 itself. Now we can clearly see a huge gap while it comes in adaptation of this technology in any of the above listed uses apart from military.
Let us narrow down the uses and focus on marketing aspects of VR technology. It is always said that we need to show the full view to gain trust of our customers but after VR technology penetration, we can show much morewide view of our business than before. Selling an experience has become a crucial part of success in today’s world and advertising through VR would be a critical means for the same. It will be like teleporting a consumer to your location and world thus increasing the engagement with the brand or place.
Currently Digital marketing leverages photos and videos related to business and its concept but VR is going to be a game changer. It has a huge scope of changing this into more intense and widely connecting advertising. In the race of marketing and branding, even though many big brands have seen potential in it but still small brands can make it big through VR, since it is a growing concept which will help smaller brands grow along with it.
Some ways through which we can improve advertising through VR for different fields of business are as follows:
• Restaurants: Showing ambience through 360° images and video.
• Real Estate: Through giving tours of their building using VR technology.
• Hotels: Showing rooms and room services through the VR feature.
• Automobiles: Showing the interiors and exteriors of the vehicle. (can help platforms like Uber to give a choice to customers by showing them the interiors of vehicle that is being hired by them)
There are many such business streams where can exploit VR advertising as a branding process for their businesses.So, clearly, we must go head-on in leveraging this technology for advertising a business.