Most businesses these days have an Instagram presence. But are we really making the most of this social media tool? Are we able to exploit Instagram to its full potential?If you do it right, you can easily climb up to tens of thousands of followers in no time. You can actually create an entire brand from scratch through this tool. Here are a few tips and tricks that you can adopt to make things work for you:
1. The Hashtag Hack
Instagram allows a maximum of 30 hashtags in a post. Here’s how you can stretch that to a double: Post your picture/video without a caption. Now, comment on your post with 30 hashtags and then edit your caption and add 30 more! There you have it – 60 hashtags and maximum exposure! Just make sure that there are no hashtags in your caption when you post your picture/video, add the hashtags in the caption only when you edit it after posting the comment or else this trick won’t work!
2. Choose Your Hashtags wisely
Do your research before you use your hashtags. If you use hashtags that are too popular, chances are that the hashtag might be overused and your post will be lost in the wide sea of posts with the similar hashtag. Try and use hashtags that are popular yet not overused.
#entrepreneur has over 1.68 crore posts so using this is just going to drown your post. Better to use a hashtag like #entrepreneurlife which is popular but not over used. So you can just look up an obvious hashtag and scroll down to find a similar hashtag that works for you.
3. Save Those Hashtags
A hashtag organizing tip would be to keep your hashtags saved in a notepad/memo file on your phone. Because you have a short time frame after you post your picture to update those hashtags. Save yourself from wasting your time thinking about hashtags, just go back to your notes and copy the hashtags!
4. Don’t Spam
Alright, last hashtag tip for the day would be to hide them! Too many hashtags on a post look like spam and take the beauty away from a post. Just use “.” followed by spaces, like this:
This will ensure that the hashtags don’t show while your post is on the screen!
5. Cheat The24 HourTime Frame
If you have the perfect image for your story but it wasn’t clicked in the last 24 hours then do not let that disappoint you, there’s a perfect solution – just take a screenshot of that image from your phone and it will appear in your past 24hours gallery! The picture quality may not be that high but it will fit the bill!
Find an account similar to yours and approach them asking if they would give a shout for a shoutout! We’re all in this together and it’s a great way to help each other gain more followers! #S4S or #SFS (Share for Share) actually works! Even reposting relevant posts is a great way to increase your followers! Another way is to mention someone in your story, which will give your viewers access to their Instagram page and even the account holder will be notified by your mention!
Instagram gives you free analytics! Did you know that? All you have to do is switch your account from personal to Business Profile and next is to just connect it to your Facebook account!
8. Turn-Off Commenting
If on a certain post you do not wish to receive any comments, you can just turn off comments! Just click on the “…” icon on your post to turn off comments.
There you have it, follow these tricks and soon you will have a stream of followers! Of course you will still have to make your posts engaging and relevant! Get as creative as you can with your Instagram stories too!
Read our previous blog – How To: Create Engaging Instagram Stories here to know more!