If you are a service-based business and are planning to have an Instagram business profile then here’s how you can discover how to plan and create instagram posts that will drive more traffic to your profile as well as increase the demand for your services or products. So here is a rundown of some points which would help you get most followers on your instagram business profile:
Shape your content mix:
For service based business, social media is all about developing or creating connections. You need to help, provide service, deliver your brand to right people and build a certain level of trust among consumers.
To attain these goals, tell a proper tale with every set of nine squares on your Instagram feed. There is thumb rule for planning content i.e. 4:3:2 rule.
● Four posts should include value and help your ideal customer.
● Three posts ought to make connections with your ideal customer.
● Two posts should promote or sell your services.
Above content mix will help to create a trustworthy relationship with your followers and this enables followers to know more about you.
Plan four posts that provide value:
To provide value to your customer, these posts will be inclusive of entertainment, education or advice, to your followers.
Give advisable tips:
If your business is service-based then try to tell to your experts to share tips with your clients.
By giving supportive tips, you can set up authority as a specialist in your field, so when your followers require a service like yours, you’re the obvious decision.
Entertain with humor:
If your brand needs any humor then you must entertain your audience with humor in your content. This can help you gain more online business and more followers will visit your page.
Three posts that help build connect with the audience:
Try to put three posts on your profile that help the followers or audience, which form a direct relation with the business and are informative about your business personality. It can be used to showcase your company culture or it can be about the company staff. You can also showcase events happening in your company which can drive the attention of your audience towards your brand. These are excellent tactics which help the business grow and help enhance audience connect.
Schedule two posts that sell your service:
Try to schedule two posts on Instagram that would help to sell your service. This promotion will help you get more and more customers as you have already established a relationship with the customer and now they require further insight into your brand. It is very important to build and maintain a rapport with your customer before you begin selling your products.
Select proper image/photo:
As you have selected the proper format and order of posting; now, it is time to select proper image with good quality. The use of an attractive image will help get more followers as well as visitors to your page.
Create catchy captions:
For service based organizations that aren’t intrinsically visual, great captions are essential. Captions enable you to recount your business’ story; assemble recognition and trust with your followers; and welcome them to draw in, collaborate, and work with you.
Formulating a good content theme, visual content, and creative captions, results in the best connect with the audience.