Mass emails sent out with very little thought essentially act as spam for the readers, and are the reason why it might seem like email promotions would die down soon. But, emails, if done rightly are a modern marvel, they keep people connected and it is an excellent platform to engage with your readers.
Follow these tips to do it right:
1. Do not SPAM
The trick is not to send out multiple irrelevant emails every day. If you do that, your mail will be sent to trash even before the reader clicks open. Do not overdo it. Send one relevant and important email every couple of days. If your reader finds even one of your emails useless, that will send all your future mails straight to trash.
2. Add Value to the Reader
People appreciate a good read, some good content which is backed by research. Make sure you’re sharing something which would educate the reader or arise some curiosity or make them feel something by adding a personal touch or spelling out benefits for them.
3. To the Point
The subject line should be exactly what the email is about. Don’t beat around the bush. Be clear in your message and say it well in simple words. Keep it short and sweet. You do not want to waste your reader’s time.
4. Links and PS lines
Add links in your email, you never know which click might get you a new client. Add a PS line to drive home an important piece of information or create a desire for your product/service or even create a sense of urgency in the reader.
Put in some efforts in personalizing your emails, make sure that your message is crystal clear and is something that would enrich your reader. Too much work on your hands? Why not hire Digital Marketing agency to help you connect with your readers and have them hooked to your emails.