The techno savvy people across the globe are obsessed with social media and they keep themselves updated with the current trends online. All the marketers and advertisers are experimenting with their social media content in order to muster more engagement and attract more audiences towards the brand page. It is a big challenge for marketers to innovate and come up with enticing content that can guarantee a huge engagement. Here are some digital marketing tactics and tricks that can help in uplifting the scores of the content and have the potential to go viral. Take a look below.
Customer oriented content
What your target audience wants to read/view is what sells in the market. A marketer must understand the nature of the target audience and accordingly prepare the creative brand posts for them. The marketing strategy should be drafted in such a way that it revolves around the trends that people follow. As per the findings, it is found that people religiously follow the brands on various platforms. If a brand publicizes the content that appeals to the audiences, then definitely the page will gain tremendous response from the masses. In fact, surprising facts and statistics incorporated with the posts evoke a sense of inquisitiveness among the people and thus, they keep their eyes glued to the page to know more. Moreover, the post timing also matters as high visibility can be assured only when the maximum users are spending their time on social media. As per research, it is found that people are active online during the afternoon, so postings done during the peak hours garner more support from the audiences.
Tailor content according to various platforms
Targeting the different media platforms is essential to establish brand visibility across widespread audience. Micro blogging site like Twitter requires a precise content that conveys the lengthy messages in just few characters whereas Facebook allows the user to extend their thoughts and therefore, widens the horizon of creativity for the marketers. Choosing the right channel for the right audience is what derives more response for the page.
Call to Action is a must
If a person is browsing through a brand’s page, it is an indication that the user is positively inclined towards the brand. So, retaining that person’s interest to the page and converting him/her into a potential buyer is significant to generate revenue. Call to Action is one effective tool that evokes instant response from the customers and in fact, more than 90% of visitors who read CTA in the headline always go through the CTA copy once. “Buy Now,” “Call Now” and “For booking, visit our website” and many such CTA buttons are added to encourage the visitors to take a look at the official page.
Live videos in posts can be highly productive
Interesting, intriguing and compelling content is what drives people closer to the social media world. Facebook users watch 8 billion videos on an average per day and 82 % of Twitter users watch video on that network. So, one can actually gauge the power of video content online. When it comes to visual appeal especially promotional videos, nothing can beat the hype that live videos create. Live videos have a captivating effect to hold the attention of a large number of visitors because they are very realistic and have a long lasting impression on the viewers.
Connect with communities
More Network is equivalent to more engagement, so building liaison with professionals and customers helps in creating an effective circle of followers. Thus, the brands must join relevant communities to interact with loyal followers via Google +, Pinterest, Facebook, LinkedIn, etc. One factor that needs to be kept into account is that the customer queries should never be overlooked and always responded on time.
Focus on Feedbacks
88% of customers read actual reviews to determine the authenticity of a brand and also, the testimony of the customers presents a real picture of the business. Real-life experiences embodied in feedbacks induce a sense of excitement among the audiences and attract a big horde of followers for the brand.
Social Analytics is important
Just making creative posts for the brand’s page is not enough, the advertiser must know whether the marketing strategies are actually working for the brand or not. Therefore, a thorough analysis of the demographics of the page is necessary. The marketers must prove the ROI of the work done by keeping a check on the figures of the parameters – Likes, Shares, Reposts, etc. It contributes in improving the existing scenario of the brand page and maintaining the consistency in the efforts put in to bring maximum engagement.
The fact is that social media relies on one source, that is, Quality Content and if the content reaches the masses and touches their heart, then generating traffic for a page is not a big deal. Great content has the potential to allure the audiences and compel them to respond, like, share and follow a brand’s page. So, the marketers must have an insight into the brand’s core values and the psychology of the people who get influenced by those brands. Therefore, the market needs surprising content that not only drives massive engagement, but also retains the loyalty of the viewers/readers towards the brand’s page.